Mexico: Less Babies, More Prada

Reuters, 2013

ARTICLE SUMMARY:

The social structure of Mexico is changing; women are increasingly becoming equal in education as men, and are more likely to go back to work after having kids--as well as pushing having kids to later years, or not having them all. The decline in birth rates is pretty drastic, from 5.7 children per woman in 1976 to 2.2 this year. Getting married and having children younger has been a predominate fixture for young couples, in a country where motherhood and family is given great value. But, like their female counterparts across the world, putting children off to later years has left Mexican women and couples with more autonomy and discretionary income. High-end retailers like Coach are now looking to expand their presence in Mexico, a venture that was not seen as lucrative years ago. But with dual income, non married couple spending $13,000 a year on non-essentials like restaurants and entertainment, the change in social structure is sure to attract many high end retailers in the coming years, transforming the economy family structure in not so distant future.


SITE: http://www.reuters.com/article/2013/07/14/us-mexico-economy-retail-idUSBRE96D04H20130714