This catalog may be of particular use to those interested in sociology, anthropology, psychology, account planning and strategy, trends, culture, social sciences and those generally interested in what's going on with the world and those in it.
It's written and curated by Jessica Watts, a strategic planner at an ad agency, where she studies culture and society to make more advertising that is more meaningful and true. She first became interested in ad strategy when she discovered that while more dads are doing grocery shopping, ads still targeted moms; henceforth, she wanted to know what other conventions were changing in our culture. She wears big glasses, is the celebrated (by someone) author of an illustrated book called Frank N Goat, and thinks writing in third person is a little weird. 
